JW: It is very, very tough. Tougher than ever. If you were to start a new [successful] magazine today, you'd have to have the backing of major publishing company. Have there been any? Other than little tiny things? The last big successful magazines were People, Us . . . Us Weekly! The last really big success. 

BW: Real Simple? 

JW: Or Oprah. What my point is, all publications except Playboy, Rolling Stone and Us Weekly were started by big corporations. For an independent to start a major magazine is nearly impossible. It's just too much money. 



Holy Full Disclosure, Batman. Us Weekly is owned by Wenner Media. Nice that he overlooked that.