At Date: Tue, 28 Aug 2007 10:17:40 Bruce Brodeen wrote:

>Amen, Stewart.
>
>I tell bands this all the time......all the time.
>
>It's CRUCIAL for them to REALLY think about the name of a band - and the
>title of their album. They both need to be optimizable( new word!) for
>search engines, always.
>
>It's blows me away how supposedly well-managed large indie acts, let alone
>major label ones so this all too often against their better good judgement.

I feel your frustration, Bruce.

After two albums with the ultra-generic Soap Opera, they changed their name 
to....The First Time.
Try googling either name. Their old moniker brought you the latest on things 
like "Days Of Our Lives' and "The Young & The Restless" among other daytime 
TV fare. The latter takes you to every conceivable porn variation imaginable 
(and some unimaginable).

At least Soap Opera allowed for some clever play-on words....the new name 
is, unfortunately, bland and forgettable. And, yes, I've voiced my 
displeasure to the band over this many times. They just laugh and say "we 
like it."




Jaimie Vernon,
President, Bullseye Records
http://www.bullseyecanada.com

SWAG:
http://www.cafepress.com/bullseyecanada
BULLSEYE LIVE 365 RADIO:
http://www.live365.com/stations/bullseyerecords

Author, Canadian Pop Music Encyclopedia
http://jam.canoe.ca/Music/Pop_Encyclopedia/

http://www.myspace.com/jaimievernonsmovingtargetz

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