At Date: Tue, 6 Feb 2007 10:26:32 Drew wrote:

>NPR's Morning Edition had a story today about the use of classic rock in 
>commercials, and one factoid in particular stood out to me:
>
>Randy Bachman says he made more money in 2006 (with "Takin' Care Of 
>Business" in all those Office Depot ads) than he did in the entirety of the 
>1970s with Bachman Turner Overdrive!

In fact, Randy made $1.5 million for each year that the song was used in the 
Staples/Business Depot commercials beginning in 2000. Add to that the Xmas 
remake he did for us called "Takin' Care Of Christmas" and the subsequent 
use of the original to sell product for the rival "Office Depot" and some 
radio ads overseas and he's got a one-song cash cow.




Jaimie Vernon,
President, Bullseye Records
http://www.bullseyecanada.com

SWAG:
http://www.cafepress.com/bullseyecanada
BULLSEYE LIVE 365 RADIO:
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Author, Canadian Pop Music Encyclopedia
http://jam.canoe.ca/Music/Pop_Encyclopedia/

http://www.myspace.com/jaimievernonsmovingtargetz

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