Here's the problem I have with the Amplifier thing.

If you run a magazine, you have two mandates-- ad sales and reader 
acquisition/retention (also cost and operations management but let's keep 
this simple.)  If you stop covering releases by labels that don't-- or 
can't-- advertise, and disproportionately, favorably cover artists from 
labels who advertise a lot, don't you end up skewing the content?  Don't 
you, as a magazine, inevitably drift toward sucking royally?  Won't you be 
less likely to attract and retain readers than the other magazines on the 
rack on the same beat who do a better, more comprehensive job of covering 
the topic your would-be readers are paying to read about?  Don't you 
therefore lose readership and circulation, resulting in fewer readers to 
sell TO advertisers, a lower rate base, and LESS advertising revenue?

Or do I just totally not get it...