AT Date: Mon, 11 Oct 2004 06:10:17 Greg Sager wrote:

>Guess you guys never saw the massive beer commercial campaign last year
>where "Sweet Caroline" was used as a comic send-up of a
>singing-around-the-campfire cottage spoof. Young guy pulls out acoustic
>guitar, friends are anxious to hear his take on "Sweet Home Alabama", he
>blasts into Sweet Caroline....pan back across cottage and lake....EVERYONE
>is singing the song. Of course, I can't for the life of me remember which
>beer it was (Molson's or Labatt's).
>
>That would explain why we didn't see it. If it was Molson or Labatt, it was
>only a "massive beer commercial campaign" north of the border.
>
>I can't for the life of me ever remember seeing a Molson TV ad. There's
>still a small-scale Labatt's Blue ad campaign here in the States (it
>features an obnoxious guy in a bear costume), but the commercials are 
>pretty
>sporadically aired. You usually only see them on ESPN or the Fox Sports
>Network. Those two particular beer companies just aren't that big down 
>here,
>except in the border towns like Detroit and Buffalo.

Hmmm....top selling import in Reno, Nevada was Labatt's Blue last time I 
checked :-)

With the population of Canada being somewhere between 35 and 38 million 
(depending on which political party you ask), plus another 5-10 million 
American people catching Canadian TV broadcasts in border towns (you have to 
realize that most of Upper New York State borders Canada...not to mention 
Michigan) I wouldn't call our beer ads exactly unseen.....I'll stick with 
"massive" by definition when you realize that nearly 50 million people are 
watching our networks.

Jaimie Vernon,
Bullseye