> Hallelujah, someone finally gets it...ten bucks for a CD and $6.70 to take > a flier on a new artist. The question is why did it take them so long? And Stewart, you know what?-- it's probably a case of "too little, too late"... Another cliche that comes to mind is "closing the barn door after the horse has run off" or however that cliche goes. It's doubtful the other major labels will fall into lockstep behind another major label's price-point shift.....they haven't all done it before....but who knows? Everything's heading in that direction anyway.... You probably read all about the "death of the CD and DVD" yesterday, right...Here's the press release: http://makeashorterlink.com/?I38D217C5 Of course, companies like this one are always predicting the end of the world... but it's all connected to what's going on behind the scenes-- the end of CDs and the major label's rapid movement *away* from selling collections of tracks on CD, or vinyl or whatever, *towards* selling invidual songs, via downloads.... The majors are, as far as I can tell, really starting to move toward "collecting" (i.e. merging together) so that they can sell their "content" (i.e. catalog) on a piece-by-piece basis, via downloads or whatever. I know Warner is moving towards this, rapidly -- they're consistently talking about moving the calculation of artist royalties (and publishing too, I suppose) from an album-based formula to individual track by track formulas too...Universal and Warner, in fact, are working together on coming up with a "standard" royalty calculation formula that takes into account the rapid changes in the way music is going to be sold (and is being sold now). One guy who works in WMG royalties (where I work, though my job is coming to an end soon) tells me that *within five years* WMG won't be focusing on putting together CD albums for sale but rather be focusing on how to find ways to sell the same tracks independently to the consumer. This is real...and it's happening right now, behind the closed doors...the CD is on the way out....this is one reason why Warner sold off their CD manufacturing plants recently -- they won't need them in the future. And major labels will probably start shifting away from traditional store-based retail towards other ways to deliver the songs they own....which affects CD sales, which means the way they will make up for it is is (a) they'll make fewer CDs, (b) they'll move away from selling collections of tracks.... Ok, I'll stop.... Bryan