Brioohs writes:

>  Me, I despise The White Stripes, and would likely buy Benson's original
>  anyway - but that's not the point.  The car commercial exposure doesn't
>  hurt, but honestly, how many people do you think take the time to search 
out
>  the information on who the artist or what the song is after seeing the
>  commercial?  Probably not that many...if they would superimpose a brief
>  credit onscreen during the ad, that might increase the sales.  I'm not
>  putting down the use of underground artists in commercials, as they are
>  likely generating a substantial chunk of royalty or licensing fee for the
>  artist & songwriter involved.  And that, sadly, is what keeps a lot of 
those
>  people afloat financially - probably moreso than CD sales.

Funny thing, and tying this to the recent "political" thread, Entertainment 
Weekly has a frequent sidebar in the Music section that identifies some of 
the more (or sometimes less) buzz-worthy music featured in advertizing.  So 
at least that info is somewhat more available to the general public than it 
would be otherwise.
 
>  And for those folks that do read every credit on their CD liners who then 
go
>  in search of new avenues of listening because of their exposure to 
something
>  other than the recording artist's own material - I raise my cup of grog to
>  you!  
 
Amen to that, brothah.  A chance exposure to The Grays on public radio some 
10 years ago opened a door to a wealth of genius for me.  Long Live Power Pop.

Relative Newbie in AuditiesLand,
Christopher

N.P.  Owsley "Oh No The Radio"