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| From | Jason Dunn <jasonhalogen@gmail.com> |
| Subject | Re: Years late, Universal cuts CD prices to combat poor sales |
| Date | Fri, 19 Mar 2010 15:02:23 -0400 |
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The hilarity is, as some of you surely know already, is that the invention
of the CD was originally heralded as a much cheaper format to produce, ship
and distribute, but the greed of the industry stopped any kind of price
reduction. It's too bad it's taken it so long to bite them in the ass, but
it's enjoyable watching a pathetic, self-absorbed industry fail.
On Fri, Mar 19, 2010 at 2:49 PM, Michael Coxe <popville@gmail.com> wrote:
> For something not RIP related (except to the music industry in whole)
>
>
> http://arstechnica.com/media/news/2010/03/years-late-universal-cuts-cd-prices-to-combat-poor-sales.ars<
> http://arstechnica.com/media/news/2010/03/years-late-universal-cuts-cd-prices-to-combat-poor-sales.ars?utm_source=rss&utm_medium=rss&utm_campaign=rss
> >
>
> excerpt:
>
> Sales of digital downloads have not been enough to make up for the decline
> of CD sales since its peak in 2000. Universal Music Group plans to soften
> the fall of CD sales by dropping prices across the board <
> http://www.billboard.biz/bbbiz/content_display/industry/e3i56ed42b9a46f8554e2671afccecca01b>,
> to a maximum of $10.
>
> The company plans to test lower prices beginning next month and continuing
> throughout 2010. Nearly all of UMG's CDs will priced between $6 and $10. UMG
> is hoping that increased volume will make up for the price drop, and the
> company plans to create more higher-priced "deluxe" versions for more
> hardcore fans.
>
> "We think [the new pricing program] will really bring new life into the
> physical format," Universal Music Group Distribution president and CEO Jim
> Urie told /Billboard/.
>
> Retailers have been clamoring for lower retails prices, with many believing
> that $10 is the magic number to spur sales. (I'll admit, I rarely buy a
> physical CD for more than $10 these days). A recent test from Trans World
> Entertainment showed that a $9.99 price point doubled CD sales in over 100
> of its stores.
>
>
> Rock is dead, long live rock!
>
> - Michael
>
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