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| From | "Michael Carpenter" <stagefright@msn.com.au> |
| Subject | Re: OK/Go does it again |
| Date | Wed, 10 Mar 2010 09:06:09 +1100 |
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the talented and handsome Mark Bacino wrote..
>
> The treadmill thing (& even the dancing one they did before that) was
> kind of fun but this new vid and the one they did of the same song with
> the camouflaged marching bands, all seem a little too much, like they're
> trying too hard. I start worrying when bands begin to care way more
> about making videos, "going viral", Op Ed pieces and moving units,
> rather than the music. And sadly I believe it's beginning to show with
> OKGO. Haven't heard the new record but this single is terrible compared
> to the band's previous work - what a repetitive, un-hooky, 4 chord
> exercise.
I've been a bit obsessed by this OK Go thing the last week. The first vid i
saw was the marching band one, and i thought it was amazing. Clever. Brave
(who records the audio live in videos anymore). Really creative, and a lot
of fun. I really liked the song too from that version. Then i saw the
version that everyone is talking about, and it really blew my mind. And i
still thought the song was great. The video continues to kill me... it's
like a new benchmark to me of creativity in this context.. and again, is a
LOT of fun. There's a lot of really funny things going on in it. I've been
really surprised more people have been complaining about the song. I
actually listened to the song the other day without the video, and i really
liked it. I thought it was catchy. Had a huge bass drum thing going on,
which i always love. Big guitars. Tiny belly things. And it's pop music and
people are talking about it. THAT makes me happy...
And now to read the posted link about the band's issues with EMI, and how
they've self funded all their videos, and are being hamstrung by it all. It
was well written.. articulate, honest, and you could feel the sense of
conflicted frustration by the writer. It's worked for me. I'd been curious
about Ok Go in the past, but not enough to buy the records. Today, i'm going
to go and buy them. It is important that good creative people who understand
the way the 'system' now works, and are trying to be creative and have some
fun while trying to get themselves out there need to be supported more than
ever.
And it sounds like pop music to me.
MC
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