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From Benjamin Lukoff <blukoff@alvord.com>
Subject Re: CD's in Newspapers
Date Tue, 8 Jan 2008 21:52:34 -0800 (PST)

[Part 1 text/plain US-ASCII (1.4 kilobytes)] (View Text in a separate window)

On Wed, 9 Jan 2008, Bill Jones wrote:

> Bob wrote:
> >  Ray Davies "Working Man's Cafe"
> >  This was a very pleasant surprise, especially since he gave it away
> free with the Sunday Times.  Good on yer, sport!
>
> I was also interested in this CD, so I purchased it on Ebay.  It's a
> great listen, as well as a super deal for newspaper readers.  It seems
> like other London papers also distribute CD's to their readers.  I'm
> really curious about that type of marketing effort, and wonder if I can
> get answers to some questions...

BTW, the album should be coming out in the US soon with extra tracks. (The
version released to stores in the UK had two more tracks than the
newspaper version.)

> 1) Is the Sunday Times is a 7-day per week newspaper?

Per the name, no :) But the (original) Times is published the other six
days.

> 2) How often do they include CD's?  There are many on Ebay, so I think
> it's frequent.

Not sure--I think this might have been the first time. Another paper
distributed the new Prince album IIRC.

> 3) Do CD's go in all of their papers, including home delivery and those
> buying it at a newsstand or other retail outlets?

I think so but am not sure.

> 4) Have any American newspapers distributed CD's to their readers?  If
> not, they should! : - )

Not that I've heard of but didn't the Vancouver Sun do this?


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