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| From | "Jaimie Vernon" <bullseyecanada@hotmail.com> |
| Subject | Re: Fwd: LA times Kills column about giving away Prince CD |
| Date | Tue, 24 Jul 2007 21:59:27 -0400 |
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Seems to me the powers that be at the newspaper didn't object to the Prince
CD giveaway so much as they were about these three paragraphs revealing
their corporate bottom line:
Newspapers, as you may have heard, are in deep doo-doo. While the Times
still is a profitable business, our revenue was down 10% in the second
quarter while our cash flow was down, as our publisher put it the other day,
a "whopping 27%, making it one of the worst quarters ever experienced."
Times are so hard at the Times that the publisher has proposed putting ads
on the front page to generate new revenue.
So far we’ve made little headway developing imaginative strategies to bring
back lost readers — or compete for younger readers who get their information
from the Internet. The record business has been just as slow to provide fans
online with new, convenient ways to hear music — the only visionary idea,
Steve Jobs’ iTunes store, came from outside the business. Unless you are a
mainstream pop artist, it’s hard to see how the old-fashioned record company
model benefits your career anymore. If you’re a respected older performer —
known in industry parlance as a heritage artist — your biggest challenge is
finding a way to get your music heard.
That’s where the newspaper comes in. As the Mail on Sunday has shown,
newspapers remain a formidable distribution machine. My paper has roughly
1.1 million Sunday subscribers and generates 65 million page views each
month. If you’re a heritage artist looking for exposure with an audience
that might appreciate your work and has proven by reading a newspaper that
it’s curious about the outside world, what could be a better starting point
than the Times?
Jaimie Vernon,
President, Bullseye Records
http://www.bullseyecanada.com
SWAG:
http://www.cafepress.com/bullseyecanada
BULLSEYE LIVE 365 RADIO:
http://www.live365.com/stations/bullseyerecords
Author, Canadian Pop Music Encyclopedia
http://jam.canoe.ca/Music/Pop_Encyclopedia/
http://www.myspace.com/jaimievernonsmovingtargetz
>From: mogleyb@aol.com
>Reply-To: audities@smoe.org
>To: Audities@smoe.org
>Subject: Fwd: LA times Kills column about giving away Prince CD
>Date: Tue, 24 Jul 2007 20:35:59 -0400
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>Can you say Controversy?
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>Mbe
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>Np Prince The Black Album
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>http://www.laobserved.com/archive/2007/07/goldsteins_killed_column.php#m
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