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From "Seaman, Dave" <seamand@upmc.edu>
Subject ... so little time.
Date Thu, 24 May 2007 12:55:58 -0400

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<<<<That's the weird thing that's happened - people want the iPod to be
full.

And the price of music being what it is - don't want to pay full price
to fill it - but they want it full so they can shuffle every song
they've ever liked.  The iPod is replacing radio as much as their
private music collection.

It's like if someone 10 years ago without a music collection bought a
wall rack that holds 1000 cds - then went to the store to buy their
first album - and were dismayed at how much it was going to cost to fill
the whole thing.

Most people's cd collections around me are well under 100 - not
including the collector types.  But that's not enough when confronted
with the new world of the iPod.  Not criticizing what you said - but I
think it illustrates the mentality shift thats taken place with some
music buyers.

People that were happy with their little cd stack under the tv aren't
anymore.  They always liked music - and probably got most of their fix
from radio etc.  But now they have an iPod - and want the variety and
the latest hits that radio used to provide - but it costs too much money
to get it.

And they are not thinking $15,000 over 10-20 years - they want it all
now.

Course that doesn't define all consumers - but it's a new kind of
consumer that didn't exist before.>>>>>

 

 

It seems a lot of people want entertainment 24/7, no matter where they
are.   Multitasking is in, focus is out.   When I was young, I had the
time to buy an album and listen to it with headphones, doing nothing
else at the time.  And each new album I got, if it was any good, I'd
listen to it several times.  Now I listen mostly in the car driving my
45 minute commute to and fro work, and a bit at home - and I'm usually
doing something else.  So much music, so little time.  So very few
albums really sink in with me.  often its 2-3 listens, "oh, that's
nice", file it away.  I remember really liking the Cloud Eleven albums,
for instance, but don't ask me to quote a song title or hum a melody, I
just couldn't.  You can say that about 90% of the pop I've bought and
liked as a result of this list and other sources over the past 10 years.
Very sad.  But that's my story due to my middle age boomer lifestyle
with job, house, wife, kids, bills, obligations, etc. I made my bed, now
I'm sleeping in it.  Ah, I miss having the time of my youth!  But I
wonder -- how many young people spend as much time REALLY listening to
music the way me and my friends did?  And not just alone time, but with
other people?  I remember parties where it was important what albums
were playing - it wasn't just BACKGROUND.   Hmmm... I'm beginning to
sound like my dad, pining for the GOOD OLD DAYS..!

 


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