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From "Lee Elliott" <blelliott01@gmail.com>
Subject Re: iTunes
Date Wed, 23 May 2007 15:32:14 -0600

[Part 1 text/plain ISO-8859-1 (1.5 kilobytes)] (View Text in a separate window)

>I can't remember  exactly how many songs you
>can fit (on average) onto a 30GB iPod - is it 15,000 or so?  If so, that
>means it would cost $15,000 dollars to fill your iPod, assuming you
>bought all the music from Apple.

That's the weird thing that's happened - people want the iPod to be full.
And the price of music being what it is - don't want to pay full price to
fill it - but they want it full so they can shuffle every song they've ever
liked.  The iPod is replacing radio as much as their private music
collection.

It's like if someone 10 years ago without a music collection bought a wall
rack that holds 1000 cds - then went to the store to buy their first album -
and were dismayed at how much it was going to cost to fill the whole thing.

Most people's cd collections around me are well under 100 - not including
the collector types.  But that's not enough when confronted with the new
world of the iPod.  Not criticizing what you said - but I think it
illustrates the mentality shift thats taken place with some music buyers.
People that were happy with their little cd stack under the tv aren't
anymore.  They always liked music - and probably got most of their fix from
radio etc.  But now they have an iPod - and want the variety and the latest
hits that radio used to provide - but it costs too much money to get it.

And they are not thinking $15,000 over 10-20 years - they want it all now.
Course that doesn't define all consumers - but it's a new kind of consumer
that didn't exist before.

-- 
Lee Elliott

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