smoe.org mailing lists
ivan@stellysee.de
| From | "Borislow, Gary" <gary.borislow@sage.com> |
| Subject | eMusic survey |
| Date | Thu, 17 May 2007 14:17:45 -0000 |
[Part 1 text/plain us-ascii (3.5 kilobytes)]
(View Text in a separate window)
Not to prolong this, but funnily enough, I just received a survey from
eMusic. I've copied below some of the more interesting questions.
Aside from the poor design of the survey (I'm a market researcher), this
is pretty revealing stuff. I think their goal is to use this to prove
to labels/bands what I've been proposing: that eMusic causes people to
buy more music overall and that subscribers are hesitant to go beyond
the service to buy albums they may want. One thing I'm surprised about
is that in question 11 they didn't include concert tickets, unless
that's what they mean by "other merchandise".
Gary B
4 *Please indicate your agreement with this statement:
The majority of the music that I download from eMusic is music that I
would not have otherwise purchased.
1. Strongly disagree 2. Disagree 3. Neither agree nor
disagree 4. Agree 5. Strongly agree
5 *How much money do you spend each MONTH on recorded music now compared
to before you joined eMusic?
I spend less now than before
I spend about the same
I spend less than $10 more
I spend between $10 and $20 more
I spend between $21 and $50 more
I spend more than $50 more
6 *How many more digital songs do you purchase each MONTH now compared
to before you joined eMusic?
I download fewer songs now compared to before I joined
eMusic
I download about the same
I download fewer than 10 additional songs
I download between 10 and 25 additional songs
I download between 26 and 50 additional songs
I download more than 50 songs
7 *Please rate your agreement with this statement:
I download fewer albums on major labels compared to before I joined
eMusic.
1. Strongly disagree 2. Disagree 3. Neither agree nor
disagree 4. Agree 5. Strongly agree
8 *How has becoming a member of eMusic affected your purchasing of songs
from iTunes?
I have never purchased music from iTunes I purchased less
from iTunes now compared to before I purchase about the same now
compared to before I purchase more on iTunes compared to before
9 *What type of albums and/or tracks do you typically download from
eMusic?
1. Only new releases (newer than 6 months) 2. Mostly new releases
3. An even mix of new and old releases 4. Mostly older releases 5.
Only older releases (older than 6 months)
10 *If a new release by an artist you enjoy is not available on eMusic
are you MOST LIKELY to:
Buy the CD
Buy the album on iTunes or another digital music service
Download it from a P2P service, e.g., Limewire, Kazaa, etc.
Borrow it from a friend
Not purchase the album
11 How frequently do you purchase t-shirts and other merchandise for
artists you discovered on eMusic?
Never Rarely Sometimes Often Most of the time
For assistance, please contact
the smoe.org administrators.