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ivan@stellysee.de
| From | "Jaimie Vernon" <bullseyecanada@hotmail.com> |
| Subject | Re: new Ian Hunter |
| Date | Sun, 11 Mar 2007 11:17:39 -0500 |
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At Date: Sun, 11 Mar 2007 11:57:46 Bill Holmes wrote:
>It's an advance...comes out in May...and yes, I've heard there are going to
>be some different editions. I hate this trend.
The biggest reason labels are doing this, myself included, is that
distributors are dumping product into territories where they don't really
have legal rights to. So, if a label has sub-licensed an album in a specific
territory, that sub-label wants exclusive content so that when another
distributor elsewhere in the food chain dumps the domestic product into the
sub-label's territory there's at least a fighting chance of selling the
licensed album cause it's got bonus or different material on it.
For example. I've released a CD with 15 songs in North America of one of my
acts. I've also licensed the same album in Japan, Europe and Australia to
three other labels because I can get a nice modest advance on sales from
them. These labels want their investment protected because my distributor(s)
in North America have wholesale clients they deal with who drop kick those
discs, at cheaper costs, into the territories of the labels I just signed
deals with. The labels in these territories want bonus material, alternate
packaging, etc. to distinguish their release from the imports being thrown
over the fence into the same retail outlets.
Expect this trend to heat up and get worse. Avril Lavigne's management just
cleverly had her sing her new song "Girlfriend" in eight different languages
and these versions of the songs will only be available in the territories
where these translations will make sense. That's EIGHT different versions of
her new album. In this case, it was as a means to cater to the fanbase
exclusively...including a version in Mandarin because Lavigne has cracked
China's charts there as an import.
Jaimie Vernon,
Bullseye
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