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ivan@stellysee.de
| From | "Drew MacDonald" <drewmacdonald@ca.rr.com> |
| Subject | radio insta-promos? |
| Date | Sat, 17 Feb 2007 22:11:00 -0800 |
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I haven't listened to commercial radio for a long, long time, but I was in a
waiting room the other day and heard something very strange.
The DJ said something like, "And now, 'Drowning In The Rain,' the latest
from Coffee Nerves, on STAR 98.7!" An excerpt of the song's chorus played
underneath the entire voiceover intro--
--and then they played the song itself, in its entirety, from the beginning.
WTF? Is this a common practice now-- giving you a "teaser" piece of the
track immediately before playing the whole thing? Do they think our
attention spans have shrunk to zero? (Could be, in my case; the gimmick
itself took so much of my attention that I didn't even retain the real song
title and band name; I made them up in my description above.)
Guess it's better than not ID'ing at all (Remember the "If You Play It, Say
It" campaign?) but... wow.
-- Drew
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