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ivan@stellysee.de
| From | "Josh Chasin" <jchasin@nyc.rr.com> |
| Subject | Re: anyone know anything more |
| Date | Thu, 18 Jan 2007 07:54:37 -0500 |
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Here's the problem I have with the Amplifier thing.
If you run a magazine, you have two mandates-- ad sales and reader
acquisition/retention (also cost and operations management but let's keep
this simple.) If you stop covering releases by labels that don't-- or
can't-- advertise, and disproportionately, favorably cover artists from
labels who advertise a lot, don't you end up skewing the content? Don't
you, as a magazine, inevitably drift toward sucking royally? Won't you be
less likely to attract and retain readers than the other magazines on the
rack on the same beat who do a better, more comprehensive job of covering
the topic your would-be readers are paying to read about? Don't you
therefore lose readership and circulation, resulting in fewer readers to
sell TO advertisers, a lower rate base, and LESS advertising revenue?
Or do I just totally not get it...
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