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From "Miguel Motta" <motta_m@firn.edu>
Subject Beatles on Close Circuit
Date Wed, 4 May 2005 12:46:35 -0400

[Part 1 text/plain iso-8859-1 (2.6 kilobytes)] (View Text in a separate window)

> And hey, I didn't know they had closed-circuit Beatles concerts! That's a 
> great story. I'd love to hear more about it whenever you have the time.

Here's a copy & paste from an old newsclip from back-in-the-days...

14,000 Expected to See Beatles on TV at Hipp
By Toni Mastroianni
Cleveland Press March 3, 1964

An estimated 2,500,000 Beatle fans are expected to pack theaters across the 
country Mar. 14 and 15 when their four heroes appear via closed circuit 
television.

The telecast here will be carried at the Hippodrome, a theater with a 
seating capacity of 3500, a total of 14,000 for the four shows.

The nation-wide estimate was made by Eugene V. Klein, president of National 
General Corp. in Los Angeles.

"WE THINK it's a pretty good for our first venture," he told me yesterday by 
phone.

"The show will be a mixture of tape and live entertainment. We taped 
segments with the Beatles in Washington's Coliseum just before they left for 
England. We'll mix them with live performances by the Beach Boys and Lesley 
Gore."

THE SHOWS will be at noon and 2:30 Mar. 14 and 15. Manager Jack Silverthorne 
of the Hipp said that tickets at $2.50 each will go on sale the end of the 
week. Seats will not be reserved.

Klein said that he expects to announce more features in a few days.

There's a bit of irony in the fact that National General Corp. will begin 
its efforts with the foot-stomping mopheads that set the nation on its ear 
in recent weeks.

National General is a theater chain which made news last November with the 
announcement that it would offer long-hair attractions of another type.

AT THAT TIME the company signed an agreement with the Metropolitan Opera 
Company for the taping of five full-length operas during a three-year 
period. Carnegie Hall too was signed for a series of concert attractions.

Hollywood composer Dmitri Tiomkin was retained to do a series of musical 
specials that would originate on the West Coast.

THESE ATTRACTIONS are expected to get underway in the fall. All are promised 
in full color making use of a new projector developed by General Electric. 
(The Beatles will be in black-and-white.)

"We will cover the entire entertainment spectrum - the Met, Broadway, 
boxing, football. We'll be blazing new trails," Klein said with a good deal 
of optimism.

Klein ruled out movies for closed - circuit presentation. The company will 
enter movie production, has one picture ready to start, but this will be for 
conventional release.

National General describes itself as the nation's second largest motion 
picture circuit operator. The company has 217 theaters.


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