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From "Jason Damas" <jason.damas@gmail.com>
Subject Re: FOW Pepper
Date Mon, 24 Jan 2005 09:48:35 -0500

[Part 1 text/plain Windows-1252 (2.0 kilobytes)] (View Text in a separate window)

<<Just saw a commercial for Dr. Pepper with "Stacy's Mom" playing in the
background. It goes like this; Mom (that looks NOTHING like the Stacy's Mom 
in the
video. She looks like a June Cleaver with short dark hair) drives up in a
minivan after a soccer game. Brings the team of 10 year olds a cooler of Dr.
Pepper. They love it. Very BORING! ! ! And a waste how to trivialize a great 
song.

Question: Does FOW really need money that bad. To sell out to a stupid
commercial like this! Maybe they should head back in to the studio and 
record a new
CD and go out on tour!>>

As a big FOW fan, I find this ad to be a bit embarassing too, though I have 
no doubt that this is the epitome of "laughing all the way to the bank"...

Frankly I'm happy that they're able to make money. WIM sold only about 
400,000 copies, which is NOT sufficient to get rich off of and is in fact 
quite modest. Advertising is a source of big money, though, and while 
watching last night's Pats/Steelers game I saw not one but TWO different ads 
with two different FOW songs in them (the aforementioned Dr Pepper spot, as 
well as a really tasteful one with slo-mo shots of classic football games 
for the NFL Network that features "All Kinds of Time"). It's good that they 
can get this kind of recognition nearly two years after releasing that 
album.

FOW are notorious for being easily-discouraged, and in this day and age I 
think it's perfectly acceptable for artists to have their songs in 
advertisements--it's good work if you can get it, and all that. Yes, the Dr. 
Pepper ad is pretty stupid, and maybe a bit embarassing as a fan (I've 
touted FOW for years, and I'm sure things like this are going to start 
making my more indie-leaning friends sneer), but again--knowing their 
personalities and lyrics the way I do--I can't help but feel that they think 
the Dr. Pepper ad is really, really funny--just not in the way that the 
advertisers do. It is what it is, I guess. --J 


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