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| From | boim@att.net (Sherman) |
| Subject | All Kinds of Time |
| Date | Tue, 28 Dec 2004 00:17:46 +0000 |
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From Today's New York Times:
Pop Band Supplies NFL Soundtrack
By DAVID CARR
Published: December 27, 2004
Fountains of Wayne, a New York-based and New Jersey-obsessed band, reached some milestones with the release of "Welcome Interstate Managers" last year: It had a radio hit with "Stacy's Mom"; appeared on the "Late Show with David Letterman"; and was nominated for a Grammy. And last week, the band's pop craft reached a new audience when its song "All Kinds of Time" - a mini-opera built on the sports broadcaster's cliché that describes a well-protected quarterback - was used as a soundtrack for a commercial touting the NFL Network.
The 13-month-old cable channel was created by the league to broadcast all football, all the time, including historical footage from NFL Films. If Fountains of Wayne seems like an unusual choice for the network, it is perhaps because the NFL has tended to favor the beer-and-barbecue stylings of Hank Williams Jr. over those of alternative rock. In the commercial, as the band sings, "The young quarterback, waits for the snap, when suddenly it all begins to make sense: He's got all kinds of time," gorgeous slow-motion photography is shown of Johnny Unitas, Fran Tarkenton, Troy Aikman, Joe Montana and Brett Favre roaming unfettered in the pocket.
Judy Fearing, the NFL Network's senior vice president for consumer marketing, said she first heard the song nine months ago and was struck by the cinematic narrative. "When I heard the song, it was almost as if they wrote it with NFL Films in mind," she said.
That happens to be the case. "I always had NFL Films in my head when I was writing the song," said Adam Schlesinger, bassist and song writer for Fountains of Wayne. "The slow-motion effect is really key. I wanted to take this sports cliché literally and see if I could take those few seconds in the mind of a quarterback when he drops back, and make them last for the length of the song."
The commercial was broadcast last weekend on CBS, FOX, ABC and ESPN, in addition to the NFL Network, but for fans who were focused on Christmas, it can be seen at www.fountainsofwayne.com/media. And Ms. Fearing said she was not through with the song yet. "The reason that quarterbacks have all kinds of time is the offensive line," she said. "We're working on another spot using the song that focuses on the guys up front."
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