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From Mike <paris2000@comcast.net>
Subject Re: Beatles reissues?
Date Thu, 18 Nov 2004 19:01:23 -0800

[Part 1 text/plain US-ASCII (2.4 kilobytes)] (View Text in a separate window)

I wrote on this yesterday but I'll repeat - I spoke directly with Bruce 
Spizer who was a consultant for this project and was originally slated 
to write the liner notes. He told me Apple in the U.K. was responsible 
for the artwork and graphics and Capitol in the U.S. was responsible 
for mastering the recordings to disc. Of course they had to get 
approval from Apple to use the masters but they (Capitol) prepared them 
for release using Sterling Sound in NYC, not EMI in the UK. As you'll 
see, Mark Lewisohn wrote the sleeve notes which indicates a UK slant on 
the packaging as Spizer is eminently more qualified than Lewisohn to 
write about the U.S. releases and should have been given the job. I'm 
not saying the graphics came out of the Apple offices but they were 
responsible for putting it together and approving it for release. It 
was probably farmed out to a UK agency but it definitely didn't 
originate from Capitol in the U.S. I'm only  passing on what Bruce 
Spizer told me. Incidently, the design and graphics is listed as 
Wherefore Art? -  the team responsible for the awful Let It Be Naked 
packaging.


On Thursday, November 18, 2004, at 06:33  PM, bryan wrote:

> Mike writes:
>> It's really hard to understand why Apple is doing such a lousy job on
>> packaging. Beatles 1 was decent enough but I was highly underwhelmed 
>> by
>> Let It Be Naked. It makes one wonder who's art directing over there 
>> and
>> who did they know that got them that job???
>
> I believe (don't have the new set in front of me, so I can't check for
> sure) that Apple only issued licenses for the masters -- it's Capitol's
> graphic art and design dept., and maybe marketing/promotion people
> (they could be at the tower on Vine in Hollywood, or in New York,
> I dunno) who designed the packaging. Apple doesn't have a staff
> who work on things like this, as far as I know. It may only be Neil
> Aspinall and a very small staff. Aspinall, however, may give the
> "thumbs up" approval for designs of Beatles releases, and/or Paul
> McCartney, Ringo Starr, Yoko Ono and the Harrison estate may
> also, but I don't think Apple had anything to do with it...
>
> Bryan
>
>
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