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From "Jaimie Vernon" <bullseyecanada@hotmail.com>
Subject Re: Ashlee Simpson Meets Milli Vanilli
Date Mon, 25 Oct 2004 18:04:05 -0400

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At Date: Mon, 25 Oct 2004 14:43:09 Jeff wrote:

>Yeah, but chew on this...
>"Welcome Interstate Managers" has been out since June of 2003
>and hasn't even sold 400,000 copies. Ashlee's album is almost platinum
>at 955,000 (according to SoundScan). If I were Clive Davis or some
>other big shit peddler, I'd bank on the latter. Fortunately, I'm not.
>
>If the kids like crap...keep feeding it to them. Those that want to come
>around for something better will...if they really want to.

Looks impressive on the surface for Ashlee Simpson. But, it's longevity 
that's going to be the tell all. Let's assume Ashlee sells 2 million of this 
new album. Next one's going to sell less than half because her fans, even 
prior to the SNL debacle, will have grown up, moved on, or gotten bored 
(typical of the teen pop market and something the labels have always 
neglected). She will be cast out/thrown aside by record number three...at 
the most. That's 3 million units with Ashlee looking a career hosting 
children's TV shows or Entertainment Tonight to fall back on.

If Fountains of Wayne can maintain their shit, and endure several more 
albums with a steady fanbase once the novelty/boredom factor parcels out the 
non-fans they may be expected to sell an average of 250,000 units 
indefinitely.

It's worked for The Tragically Hip, 54.40 and Blue Rodeo in Canada -- all on 
major labels -- for nearly 15 years each. Constant touring drives constant 
sales....and in a nation that can't sustain careers big enough to sell 
250,000 of any act. And yet, they do.

In the US, it should be a no-brainer...that is, of course, if the American 
major labels weren't looking for the million seller each and EVERY time they 
released an album. There's something to be said for consistant, albeit 
predictable, releases. Give the fans what they want, stop second guessing 
your output in the name of the A & R department's decree, and you too can 
live as long in the major-label system. It's working for Tears For Fears, 
Fastball, et al.

Jaimie Vernon,
President, Bullseye Records
http://www.bullseyecanada.com
Author, Canadian Pop Music Encyclopedia
http://www.canoe.ca/JamMusicPopEncycloPages



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