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| From | "Sager, Greg" <greg.sager@bankofamerica.com> |
| Subject | Re: Sweet Caroline |
| Date | Wed, 13 Oct 2004 04:37:14 -0500 |
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Date: Tue, 12 Oct 2004 01:09:26 -0400
From: "Jaimie Vernon" <bullseyecanada@hotmail.com>
To: audities@smoe.org
Subject: Re: Sweet Caroline
Message-ID: <BAY2-F22YhAOylhgnFZ0000fc62@hotmail.com>
Hmmm....top selling import in Reno, Nevada was Labatt's Blue last time I
checked :-)
You actually check beer sales in Reno, Nevada, Jaimie? Please tell me that
there's some sort of music-selling marketing strategy involved in this!
With the population of Canada being somewhere between 35 and 38 million
(depending on which political party you ask), plus another 5-10 million
American people catching Canadian TV broadcasts in border towns (you have to
realize that most of Upper New York State borders Canada
I realize it quite well. I was born in Buffalo and raised in Syracuse. I've
eaten my share of Tim Hortons Donuts, I rode the Comet at Crystal Beach when
I was a kid, and I know who Don Cherry is. I also think that Unibroue makes
some of the best beer in the entire hemisphere.
...not to mention
Michigan)
Hence my reference to Detroit and Buffalo as "border towns". I'm probably
not the only person on this list who laughed the first time he heard a
Michigander refer to "the Windsor Ballet" and realized what it meant. ;-)
I wouldn't call our beer ads exactly unseen.....I'll stick with
"massive" by definition when you realize that nearly 50 million people are
watching our networks.
... the vast majority of whom are Canadians, by your own calculations, which
is pretty much my point. "Massive" is certainly a valid word to use for the
ad viewership ... unless you're referring to U.S. residents, the bulk of
whom don't watch Canadian TV. Since the parties involved in the "Sweet
Caroline" discussion were Yanks (it seemed to revolve around whether or not
the song's newfound popularity as a singalong had something to do with a
movie being set in Boston or in Minnesota), it seemed reasonable to point
out that it was unlikely that they'd have been exposed to the commercial to
which you referred.
That's all. No biggie, really.
Gregory Sager
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