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| From | "Jaimie Vernon" <bullseyecanada@hotmail.com> |
| Subject | Re: Commercializing My Song |
| Date | Wed, 11 Aug 2004 15:42:45 -0400 |
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At Date: Wed, 11 Aug 2004 11:45:17 Sam Smith wrote:
>Hypothetically speaking, how am I doing financially when the phone rings
>with the offer?
>
>I'm not sure how much sympathy I have for people who are already richer
>than god, but for folks who had that one hit but are now perhaps struggling
>a bit?
>
>Everything is context, brother.....
Tim Horton's Donuts (the biggest donut chain in Canada, and inspiration for
Stan Mikita's in the Wayne's World film) offered The Kings $15,000 for use
of a song in a summer TV campaign two years ago. The money was amazing
considering it was a 6 week spot. And though the band could have really used
the money, in the end they decided not to give in to temptation on this one,
small offer. The band is not opposed to selling out what effectively is
their life blood "Switchin' To Glide"....but if your one-hit wonder song is
going to be perpetually tied to product placement you don't want it to be
devalued for a simple, short run of 6 weeks.
Had Tim Horton's wanted to use the song for 2 or 3 years the band would have
jumped at it. As it is, they're hoping that something more long-term, and
potentially more lucrative comes along. Who knows, it may have been their
only shot. But, by not signing with Tim's on a small ad campaign, the song
still has cache to be pitched to a bigger company for more exposure in the
future.
BTW - Tim's ended up using "Boys In The Bright White Sports Car" by Trooper
instead.
Jaimie Vernon,
President, Bullseye Records
http://www.bullseyecanada.com
Author, Canadian Pop Music Encyclopedia
http://www.canoe.ca/JamMusicPopEncycloPages
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