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From "W. Colter" <deedlemusic@sbcglobal.net>
Subject Commercializing My Song
Date Thu, 12 Aug 2004 09:35:18 -0700 (PDT)

[Part 1 text/plain us-ascii (1.6 kilobytes)] (View Text in a separate window)

If my song was a "major hit" in the past as you say, the more likely probability is that I'd still be making good money from it from worldwide radio royalties, film placements and other sources.  Depending on the song and the circumstances, "one hit wonders" can create millionaires who never need to write another song again.
 
The only way I'd license a song for a network tv commercial is for back-end royalties - never for just the up-front fee.  It's much harder to get cuz advertising agencies don't want to bother with the paperwork and are notoriously proprietary about their information, but actors have always understood that it's the only way to go (they get back-end and a high hourly fee for commercials).  Now, if we could only get the equivalent of SAG/AFTRA for songwriters and composers, we'd really have something.
 
W.
  
 
>You are the author of a 60's or 70's one-hit wonder... Your career has 
been 
>long dead... You receive on and off royalty checks for a couple of 
$100 
>just because your song shows up every once in a while on an oldies 
>compilation... One day, out of the blue, your agent calls with 
exciting 
>news... Your song "Dog Days" is being considered by Madison Ave for 
>inclusion in a "Kibbles and Bits" commercial which will hit the 
stations 
>coast to coast standing to make up for the past "dry spell" years... 
Mind 
>you, your song was a major hit and wasn't a fluke as its content was 
deep 
>and meaningful to millions of fans who made it a multi-platinum 
seller...
>
>Would ya sign that contract?

 

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