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From "Jaimie Vernon" <bullseyecanada@hotmail.com>
Subject Re: Rooney, some more
Date Thu, 29 Jul 2004 16:04:28 -0400

[Part 1 text/plain (3.9 kilobytes)] (View Text in a separate window)

At Date: Thu, 29 Jul 2004 11:21:40 Bruce wrote:

> > 4) Major labels still haven't figured out that albums has a 12 week life
> > span....which dates right back to the Beatles. Get a new album out 
>BEFORE
> > the audience a) gets bored b) forgets about you c) forgets they're 
>bored.
>
>Exactly what I'm saying Jaime.......dead on.   Why can't they figure this
>out......they have the resources to address all this, too.  But so many
>labels have convinced themselves this has worked in the past and it works
>now.
>
>And the bands..and their management buy into, as well.  Letting the artists
>off the hook w/ writing and working hard on the next record.
>
>Why aren't musicians obsessed with getting their music out is beyond me.
>Bands like this are content to play the same 12 song for tour years on the
>road, night in, night out?  Occasionally working a new one or two into
>things.....eventually?!
>
>Anyway, I brought all this up because, simply, bands like/love, I want to
>hear more from.
>
>And I'm tired of waiting YEARS for followups, instead of a year.   I know
>all the excuses but I want to feel connected to the continual flow of 
>bands'
>music I love.
>
>Bring the flow new music ON. Not put it off 'whenever'.  Everyone involved
>in the process of creating, making and selling music needs to work  harder,
>sorry.  My opinion, but I'm sticking to it.

I'm right behind you, Bruce. My biggest problem in dealing with classic rock 
acts who haven't had albums out in a very long time has been convincing them 
that people still want to hear their output.
It took me 4 years to convince one of my acts to record a new 
record....halfway through the album the lead singer got scared of the 
committment or the potential fallout from the media/fans/whoeverand it was 
shelved, reworked as a solo recording, scrapped, reworked, was released 
under a pseudonym, deleted, reworked and has now been issued as the ORIGINAL 
band's output as I had asked in the first place. They're getting critical 
acclaim. In the end we paid for the album to be recorded three times. Sales 
are steady, but we may never recover from the financial burden of the 
project in the first place.

Meanwhile, I can't get Segarini OUT of the recording studio. He's a 
recording madman and is the definition of the type of songwriter/performer 
so many of us aspire to. My problem as an indie is that, again, financially 
it's tough to release Bob's projects as frequently as ALL of us would like 
to....there has to be a modicum of return on an album before you can green 
light a follow-up. I can only imagine the major labels aren't looking to 
straddle the profit margins, they want a windfall everytime they get to the 
post. Me, I'm a little more foregiving, especially in the case of Bob or the 
previously mentioned act. If the fanbase is still buying product, isn't it 
everyone's job to fulfill that need. There is plenty of proof for this 
supply and demand equation. It was the very essence of Prince's battle with 
Warner Music....he wanted to put out two albums a year....they wanted one 
every 18-24 months. It's not good enough. The public demands more input and 
faster input.

I think recording studios should be equipped to start offering MP3 downloads 
of songs the second the final mixes are done upon approval of the acts and 
labels. You could theoretically keep an act in the recording studio 
indefinitely, because the payback revenue stream would be INSTANT. Hook up a 
webcam....follow your guys through the recording process and the prize at 
the end of the session is the finished recording to purchase.....or offer 
monitor mixes at a 1/4 the cost. Would fans be willing to pay $0.10 per day 
to see their favourite bands' work-in progress? No mastering, no 
manufacturing, no promotion, no marketing installation....just record and 
release.

Jaimie Vernon,
Bullseye Records of Canada, Inc.
http://www.bullseyecanada.com
"RADIO killed the radio star"



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