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| From | "Jaimie Vernon" <bullseyecanada@hotmail.com> |
| Subject | Licensing...hurry up and wait |
| Date | Fri, 25 Jun 2004 19:01:52 -0400 |
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At Date: Fri, 25 Jun 2004 15:30:22 Bryan wrote:
>I have dealt on both sides of this and one other factor
>that Mike touched on concerns to costs incurred when
>you have to take the previously-unreleased master tapes
>into a studio, mix them down (sometimes "baking" the
>tapes too) and digitize them, too. Someone has to cover
>these costs, and more often than not, the labels or
>master owners don't want to let the original tapes out
>of their sight....and so third-party labels don't really get
>to deal with "bonus" material....it can get pretty
>expensive once you really start to factor in how much
>studio time and manpower is needed...It seems (like
>Mike said above) that the labels should see this as an
>opportunity to release material that was previously never
>made available, but that's not what happens. Then, there
>are issues about licensing, publishing (if the song never
>came out, it might not be published...opens up another
>can of worms), and artwork needs to be changed...all
>kinds of issues pop up. Those are some of the reasons
>you won't see bonus material on third-party labels, let
>alone coming from the companies that own the tapes...
The majors are going to have to eat this cost at some point,
anyways.....it's just a matter of time before the MP3 download philosophy
becomes standard practice. At that point the available digitized material
will have been exhausted and the vaults will have to be gutted for the
labels to keep functioning in any capacity.
So, why wait? Get digitizing and clearing licenses now.....give other labels
the opportunity to niche market bonus tracks on compact disc while the
format is still common-place and reserve the rights to downloading for later
when they're ready to unleash the stuff.
If it doesn't get done now, not only will it be more expensive, but the
audience will be gone.
Jaimie Vernon,
President, Bullseye Records
http://www.bullseyecanada.com
Author, Canadian Pop Music Encyclopedia
http://www.canoe.ca/JamMusicPopEncycloPages
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