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From Lauree McArdle <laureemc@yahoo.com>
Subject Re: Audities record store workers
Date Wed, 2 Jun 2004 21:09:42 -0700 (PDT)

[Part 1 text/plain us-ascii (2.0 kilobytes)] (View Text in a separate window)

> merchandise  product, etc. We also go out of our way
> to help people who are digging for  
> stuff, and NEVER snicker at potentially
> "embarassing" purchases--the way I 
> feel,  if you're a serious music fan trying to run a
> serious music store, 
> there's no  such thing. 

totally agree with this here, I'd have to say that my
most favorite thing about working music retail is
helping people find THEIR song.  used to get people
all the time who heard a song 'and it sorta goes like
this, and it's on the radio, you know what I'm talking
about?!' While I would tell them I didn't listen to
radio, I would LOVE the challenge of figuring it out
and totally make their day by getting the music in
their hands.  THAT's what the powers-that-be never got
in any of the stores I worked at, they never
understood truly that sales can be great without
shoving crap in people's faces.  

that's what I started hating about Borders, because we
had to upsell on every customer ALL THE TIME.  we
called it the 'would you like fries with that system' 
as it became too fast food-like and supermarket-like. 
sometimes it comes naturally, as the customer asks,
but if you're like many, they just want what they're
loooking for and want to discover and browse on their
own.  I once proved my district manager wrong about
the forced upsell, when my store in another chain, won
a company wide sales contest for some random artist. 
on a visit, he informed me of the accomplishment to
which I replied "what contest?!"


btw, CD Cellar in Falls CHurch, VA is alive and well
and is in the process of finishing an expansion and a
new location in the hip Clarendon section of Arlington
(which I mentioned in a post earlier this
week)...haven't been in the new store yet, but it's
just up the street from IOTA and Galaxy Hut!!! 


lauree
:)
 



	
		
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