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ivan@stellysee.de
| From | ronald and karen sanchez <eldeluxe@mcn.net> |
| Subject | Re: CD sales in 2003 |
| Date | Thu, 19 Feb 2004 21:52:35 -0800 |
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The reason for that is they spend so damn much money to make it "radio friendly" and then all the promo payola. I keep hearing from friends
"if we don't spend $60K to record, we aren't even gonna get a chance". If you spend more than $5K you are doomed I'd say.
RS
Josh Chasin wrote:
> Thanks, Jamie. That's very helpful.
>
> ----- Original Message -----
> From: "Jaimie Vernon" <bullseyecanada@hotmail.com>
> To: <audities@smoe.org>
> Sent: Thursday, February 19, 2004 9:01 PM
> Subject: Re: CD sales in 2003
>
> > At Date: Thu, 19 Feb 2004 17:13:19 Josh wrote:
> >
> > >A major label makes money selling a million units of a single release--
> but
> > >not, apparently, 20,000 units of 50 titles each.
> > >
> > >But this is product-centric thinking, and it is axiomatic that good
> > >businesses are consumer-centric. Because I feel like the million sellers
> > >are bought by the guy who wanders into the record store 2 or 3 times a
> > >year,
> > >and the 20,000 sellers are bought by-- well, us. Heavy purchasers.
> > >Shouldn't there be a way for a record marketer to target my share of
> > >wallet,
> > >as a heavy spender?
> >
> > Josh,
> > You've figured out what many of us have been doing for awhile - RHINO was
> > the first, I think, to take this tactic.
> >
> > My label's approach has always been to release more product, by more
> > artists, than the five major labels combined in a given year. We're
> sending
> > out 20 titles every quarter. A lot of them won't sell more than 200 or 300
> > units, but the REPEAT business is booming because we're attempting quality
> > re-issues and remastering packages. We're not everyone's cup of tea. Right
> > now we're scaling back signing new talent, but continue distributing
> > finished goods and completed projects requiring less capital
> > investment...thereby allowing us to tap into more talent, more audience,
> > more purchasers (or at least satisfying the same customers more
> frequently).
> >
> > So far it's working. Would love to have a million seller, but not at the
> > cost of excluding a lot of people who count on our output -- it's called
> > investing in the industry. We employee staff and keep a lot of
> > manufacturers, graphic designers, photographers and musicians working.
> >
> > Now, if the other labels would follow suit, the business would be a lot
> > healthier right now.
> >
> > Jaimie Vernon,
> > Bullseye
> >
> > _________________________________________________________________
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> >
-- Ronald Sanchez
Director Of A&R
Career Records
www.CareerRecords.com
The Donovan's Brain Web Site
www.Donovans-Brain.com
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