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ivan@stellysee.de
From | "Josh Chasin" <jchasin@nyc.rr.com> |
Subject | Re: CD sales in 2003 |
Date | Thu, 19 Feb 2004 23:47:09 -0500 |
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Thanks, Jamie. That's very helpful.
----- Original Message -----
From: "Jaimie Vernon" <bullseyecanada@hotmail.com>
To: <audities@smoe.org>
Sent: Thursday, February 19, 2004 9:01 PM
Subject: Re: CD sales in 2003
> At Date: Thu, 19 Feb 2004 17:13:19 Josh wrote:
>
> >A major label makes money selling a million units of a single release--
but
> >not, apparently, 20,000 units of 50 titles each.
> >
> >But this is product-centric thinking, and it is axiomatic that good
> >businesses are consumer-centric. Because I feel like the million sellers
> >are bought by the guy who wanders into the record store 2 or 3 times a
> >year,
> >and the 20,000 sellers are bought by-- well, us. Heavy purchasers.
> >Shouldn't there be a way for a record marketer to target my share of
> >wallet,
> >as a heavy spender?
>
> Josh,
> You've figured out what many of us have been doing for awhile - RHINO was
> the first, I think, to take this tactic.
>
> My label's approach has always been to release more product, by more
> artists, than the five major labels combined in a given year. We're
sending
> out 20 titles every quarter. A lot of them won't sell more than 200 or 300
> units, but the REPEAT business is booming because we're attempting quality
> re-issues and remastering packages. We're not everyone's cup of tea. Right
> now we're scaling back signing new talent, but continue distributing
> finished goods and completed projects requiring less capital
> investment...thereby allowing us to tap into more talent, more audience,
> more purchasers (or at least satisfying the same customers more
frequently).
>
> So far it's working. Would love to have a million seller, but not at the
> cost of excluding a lot of people who count on our output -- it's called
> investing in the industry. We employee staff and keep a lot of
> manufacturers, graphic designers, photographers and musicians working.
>
> Now, if the other labels would follow suit, the business would be a lot
> healthier right now.
>
> Jaimie Vernon,
> Bullseye
>
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