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ivan@stellysee.de
| From | king radio <kingradio@pumpingstation.com> |
| Subject | Re: iTunes iSbogus |
| Date | Wed, 27 Aug 2003 19:36:18 -0400 |
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>>
>
>Nothing. $35,000 will hardly scratch the surface where promo is
>concerned (and that excludes radio payola). We've spent triple this
>and still not sold more than 5,000 CDs. It's tough being noticed
>above the other 250,000 albums being released every year. How do you
>stand out in the crowd and get people to buy your music? You
>basically have to buy every available public forum....which costs
>money only the majors have.
The idea is for the majors to change to this model, not for a bunch
of well meaning startup labels to try to compete with majors in this
way. The point is that if there aren't millions available to promote
any bands, then radio will have to change the way it does business,
and not out of the goodness of it's heart, but because it is the only
place they can derive revenue from at all. This is predicated on the
idea that all the majors are losing money and going out of business.
It is a claim that they continue to make. Also, my model was not for
Canada. Obviously smaller markets require smaller models. So the
idea is, 35,000 doesn't scratch the surface now, but if that is all
there is to spend, there will be room for it, or radio will die. It
seems overly utopian, but all it requires is all of the majors to go
bankrupt and restructure themselves with a saner way of doing
business. a fella can dream can't he?
fp
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