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ivan@stellysee.de
| From | Michael Coxe <michael@audities.net> |
| Subject | Re: Soundscan and Not Lame |
| Date | Wed, 19 Feb 2003 12:39:46 -0800 |
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Record sellers: Never send out promo copies *until* the record is
available for sale, and then *only* to people I know will promote
the record, either by writing a review, playing it on FM or
internet radio, or otherwise evangalize it.
Records in our market mostly build steam over time, so the midset
for advanced copies no longer applies. Even college radio hits now
take forever to break, so what's the rush?
Once, you mainly had to worry about used-bins, which for labels
like Big Deal & Hollywood became a *big deal*, but now with file
sharing apps I hate seeing new records distributed over them
*because* it's the only way to obtain a copy. This is also a
problem when a record in released gradually around the world. A
record released only on Japan ($$$) or Spain (not so $ but
difficult to order) tempts people to give into their immediacy
urge. We consumers can't help it that we want our music now;
we've been trained to expect immediate gratification...
- michael
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