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From "Henry Laura" <helaura111@hotmail.com>
Subject Turning a Digital Database Into Local Radio
Date Wed, 05 Feb 2003 12:02:49 -0500

[Part 1 text/plain (0.9 kilobytes)] (View Text in a separate window) 




I thought that those of you working in the radio business would be 
interested in this article from today's Times.  It reviews how Daly's radio 
show is customized digitally to simulate a "local" program in 11 markets.  
That removes the need for local on-air DJs.  The program is produced by 
Premiere Radio Networks.  They are owned by Clear channel.

The technology is fairly advanced and Clear Channel will certainly work to 
expand its use with other announcers having national name recognition. 
Needless to say, the broadcast unions are scrambling to see if this practice 
violates existing labor agreements.

Here is the link to the article.

http://www.nytimes.com/2003/02/03/technology/03DALY.html


Henry

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